Landmark Agreement: Video Game Performers Secure AI Protections in New Deal

The Screen Actors Guild – American Federation of Television and Radio Artists (SAG-AFTRA) has reached a groundbreaking agreement with video game companies, establishing new rules regarding the use of artificial intelligence in performer work. This deal safeguards the voices and performances of actors from unauthorized AI replication and ensures their consent and fair compensation when AI technologies are used to create new characters or content. The agreement includes requirements for obtaining performer consent before AI is used to mimic their voices or likenesses, and places strict limitations on using AI to create digital replicas of actors. It also stipulates additional compensation for performers if AI is used to generate new content based on their past performances. This agreement marks a significant step forward in protecting the rights of performers in the ever-evolving entertainment industry, where technology is playing an increasingly important role.