Shein Inadvertently Features Alleged CEO Assassin Luigi Mangione as Its AI Model

In a bizarre turn of events, fast-fashion retail giant Shein appears to have mistakenly used Luigi Mangione, the individual accused of attempting to assassinate the CEO of a rival company, as an AI model. Mangione was prominently featured in a series of new promotional images on Shein’s website, sparking widespread shock and bemusement among users. The claim alleges that Mangione, who is awaiting trial on attempted murder charges, was chosen as the face of a new line of clothing being marketed using artificial intelligence. As of yet, Shein has not released an official statement regarding the alleged incident. However, all images featuring Mangione have been removed from their website and social media platforms. It remains unclear how Mangione gained access to the model selection process. Sources familiar with the matter speculate that Shein may have contracted an external modeling agency that failed to conduct adequate background checks. This incident has raised serious questions about the vetting procedures employed by major corporations when selecting individuals to represent their brand. Furthermore, it has highlighted the potential risks associated with relying on AI in marketing, particularly when it comes to the representation of people.