Trump Media Explores “Truth Search” Powered by Perplexity AI

Trump Media & Technology Group (TMTG), the parent company of Truth Social, is delving into the potential of using generative AI technology to enhance the search functionality on its platform. Screenshots shared by Truth Social users indicate that the company is currently testing a new “Truth Search” feature powered by Perplexity AI. This suggests a possible shift towards integrating AI to provide users with more comprehensive and relevant search results. Truth Social, founded by former U.S. President Donald Trump, competes with other major social media platforms like X (formerly Twitter) and Facebook, and is continually seeking to improve user experience and functionality. The incorporation of AI could be a game-changer, enabling users to swiftly locate the information they seek within the vast amount of content available on the platform. The potential collaboration with Perplexity AI represents a strategic move for TMTG to bolster its technological capabilities and stay competitive in the crowded social media market.